RED Production Workflow San Francisco

The RED One system offers real flexibility and loads of
options when it comes to workflow - with never one simple
road to follow, or one set of tools to use!

At CLAi, we understand RED. So, as clients come to us with a wide variety of projects, each with different needs, we take time to map out the best workflow path for them from start to finish - before production begins - to maximize the potential each option offers.

This means deciding what frame rate, aspect ratio, and resolution to shoot in, selecting the right crew members specifically for the type of project, going through RED ALERT or RED CINE-X for manipulation, correction and rendering - using our seriously fast RED Rocket encoder - before editing, editing using either Final Cut Pro or Avid, and outputting and mastering the project to meet the required deliverables at the end of the day. These are all decisions that need to be based on careful thought and consideration for every individual production!