RED One Digital Cinema San Francisco

Why use the RED One digital cinema system?

Easy - cost, quality and control.

CLAi's production rate for shooting or editing with RED is less than any of our other HD technologies and hugely less than the cost of working in 35mm. But the quality achieved with RED is six times that of the best High Definition camera made, and world's apart from the quality of Standard Definition - in fact the only thing remotely comparable is the quality and sophistication of super 35mm film. But even 35mm film doesn't allow you the degree of control to change almost all of your camera settings after you shoot, which is what you can do when shooting with the RED One!

More than that, the quality stays high end no matter what method of delivery you choose. Think about taking the best quality image imaginable and compressing it to a web format… it will still be the sharpest web video man made tools will allow because the RED's 12 million pixels are being smushed into a smaller format, resulting in breathtaking quality, even for the web.